On April 24, 2024, the opening ceremony of the ‘Sports Events into Scenic Areas, Urban Districts, and Commercial Hubs’ initiative (Guangdong Edition), jointly organized by the Guangdong Provincial Sports Bureau, Guangdong Provincial Department of Commerce, Guangdong Provincial Department of Culture and Tourism, and the Shenzhen Municipal Government, was grandly held at the Excellence Center in Futian District, Shenzhen. Leading Sports was invited to participate as the title sponsor of the event.
On the day of the event, government leaders and corporate representatives attended the ceremony, including: Zhou Jinqiang, Deputy Director and Party Committee Member of the General Administration of Sport of China; Yang Xuedong, Director of the Sports Economy Department of the General Administration of Sport of China; Cui Jian, Party Secretary and Director of the Guangdong Provincial Sports Bureau; Lin Ying, Deputy Director of the Guangdong Provincial Sports Bureau; Zang Lihua, First-Level Researcher of the Resource Development Division, Guangdong Provincial Department of Culture and Tourism; Wang Qiang, Third-Level Researcher of the Market Construction and Planning Division, Guangdong Provincial Department of Commerce; Liu Ang, Deputy Secretary-General of the Shenzhen Municipal Government; He Jianhui, Deputy Director of the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism, and Sports; Zhang Hairong, Member of the Standing Committee of the Futian District Committee, Minister of the Publicity Department, and Second-Level Inspector; Huang Limin, Member of the Standing Committee of the Longhua District Committee; Yuan Ying, Deputy District Mayor of Futian; as well as corporate representatives including Mr. Zhou Yunxiang, President of Avant Sports.
During the event, attending leaders visited the Avant Sports booth with great interest. Mr. Zhou Yunxiang enthusiastically introduced the self-developed multifunctional smart sports venue solution—the ‘Cloud Venue’ display model. Through intuitive operational demonstrations and engaging explanations, guests experienced firsthand the design philosophy of Leading’s ‘Cloud Venue,’ which aims to reduce the carbon footprint of buildings.
The system features modular construction, multifunctionality, and intelligent management. By leveraging technology, it effectively reduces costs, improves efficiency, manages resources, and enhances service quality. This demonstrates Leading Sports’ commitment to supporting the national ‘dual-carbon’ strategy and its responsibility in promoting sustainable development in the sports facilities sector.
Avant Smart Venue
After the opening ceremony, the ‘Avant Cup’ 3-on-3 Basketball Invitational, sponsored and named by Leading Sports, became a major highlight of the event. Spectators stopping by to watch enthusiastically cheered for the athletes’ outstanding performances. Every basket and every victory was met with thunderous applause and cheers, driving the atmosphere to its peak.
Following the competition, the South China Regional Marketing Director of Avant Sports presented awards to the winners and joined them for a commemorative group photo.
For this event, Avant Sports provided essential venue infrastructure and equipment support, including VIP folding chairs and standard folding chairs for the opening ceremony, as well as the Anjie portable metal grandstand for spectators. These facilities delivered a comfortable and enjoyable experience for guests and attendees throughout the event.
Kylin Standard Seats
Kylin Basic Seats
As a long-standing player in the arena facilities and equipment industry, Avant Sports has accumulated over 30 years of rich experience. It is not only a trusted supplier for top international events such as the Olympic Games, Formula 1, and the FIFA World Cup, but also a pioneer in manufacturing stadium seating in China.
Leveraging extensive experience in large-scale venue construction and technological innovation, Avant Sports provides professional facilities and high-quality services for Olympic Sports Centers, national fitness centers, key universities, and K12 comprehensive sports and cultural venues, driving the development of sports facilities across China.
Looking ahead, Avant Sports will actively respond to national policies, increase investment in both domestic and international markets, and strengthen research and innovation. With its leading-quality products, the company aims to support initiatives such as integrating sports events into scenic areas, urban districts, and commercial hubs, while promoting deeper integration of sports with cultural tourism and commerce.
